Methodology
GEO work here is structured around testable claims, visible evidence, and pages that AI systems can crawl, cite, and reuse.
Principles
- Start with crawlable, semantic HTML.
- Write one page for one job.
- Separate claims from evidence.
- Prefer primary sources and dated observations.
- Treat every GEO tactic as a hypothesis until tested.
How a claim becomes a page
- Write the claim in one sentence.
- List the evidence we actually have.
- Mark the confidence level honestly.
- Publish only if the page adds durable value.
- Remove or merge pages that become redundant.
Evidence standards
Proven means directly documented or reproducible. Strong evidence means multiple independent sources point in the same direction. Hypothesis means the claim is still inferential. Marketing claim means it should not be treated as evidence yet.
What we measure
Crawlability, canonical correctness, citation appearance, source reuse, surfaced snippets, update dates, and whether a page is easy for a machine to quote.
What gets cut
Thin summaries, duplicate pages, claims without evidence, and content that only repeats what the flagship article already says.
Why this site exists
To publish a small number of strong, testable, citable pages instead of a large number of thin GEO pages.